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December 20, 2022A social media contest is a fantastic way to create some buzz, build brand awareness and promote your products/services on social media. It is an important part of marketing and, if carried out properly, can easily result in your...
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December 20, 2022In today’s world, there is a constant need for digital transformation and, despite knowing this, it should also be known that this transformation cannot only come about from the introduction of new technological innovation, there also has to be...
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December 20, 2022Came across an old article that I contributed to CATS Recruit in The Straits Times, on 05 Sep 2013 while I was spearheading De Dietrich’s CSR initiatives in Asia Pacific. While there is no one size-fits-all approach to corporate social responsibility (CSR),...
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December 20, 2022A lot of small and medium-sized businesses do not seem to understand the importance of branding. Branding, apart from being an important factor in marketing, goes beyond just carrying your business name and giving out your name card; branding...
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