Bluehive Consulting is a management consulting firm that leverages our business expertise with the creative approach of a marketing agency. We are certified & professional management consultants who possess Enterprise Singapore-recognised certification for empowering small and medium-sized enterprises and brand owners to grow and transform their businesses, upgrade their core competencies, and expand into international markets.
The name Bluehive encapsulates our dedication to advancing digitalization and transforming businesses by establishing a community-driven ecosystem for versatile living and working environments. The term "hive" represents the collaborative effort and interconnectedness of all components, including appliances, home improvements and innovations, required to build and maintain a modern home.
Offering more than just Digital Marketing Services to your Company
Our team of experts has extensive experience in branding, content development, and business growth strategies, especially within the F&B, premium appliances, specialty retail, and home improvement and construction industries. However, we also work with clients across various markets.
At Bluehive Consulting, we take the time to understand our clients’ brands and business objectives, and provide personalized support to help them achieve their goals. No project is too small or too big for us – speak to our passionate team today.
WHAT WE DO
ReBranding & Strategic Marketing
Marketing Strategy Development
Business Process Redesign
PORTFOLIO
This annual publication is targeted to interior designers, kitchen specialists and homeowners to showcase the brand's heritage, products range and customers' (chefs, F&B owners, homeowners, etc) testimonials. Besides reinforcing its elevated brand positioning, it also serves to provide inspiration on the selection, configuration and installation of the appliances.
Brainchild of our founders, Homes of De Dietrich which showcases homes fitted with De Dietrich and interviews with homeowners or architects / IDs is now published annually as part of the luxury appliances brand's global marketing communications.
Singapore's most established Indian Vegetarian restaurant Komala Vilas was looking to rebrand itself for the new economy.
Bluehive successfully rebranded Komala Vilas and developed a strategic marketing roadmap for the company. The company was rebranded with a new logo, typography and new contents and messaging strategies. .
Rebranding is often used to communicate a new direction or focus for the company with the 3rd Gen management, and to appeal to new customers or markets. Komala Vilas has successfully expanded its products and services offerings as well as market with the rebranding.
Our client needed a new brand of kitchen appliances to capture a niche market in Indonesia. Bluehive conceptualised the brand, manage the product sourcing and development, created a strategic marketing plan with product marketing, retailer marketing and crafted a digital marketing roadmap for the brand.
Webber appliances are now available online, in exclusive retail stores and fitted in some of Indonesia's most prestigious hotels and residences such as St Regis.
By collaborating with one of Singapore's most established chef and culinary school to curate a series of modern recipes on EF's ovens, Bluehive is able to help EF appliances to elevate its brand positioning and appeal to a wider target audience.
Besides showcasing the USPs of the appliances, EF is also able to increase its brand awareness & engagements with potential and existing customers.
Luxury Appliances Retailer Eldric Marketing is looking to target not just F&B Owners but also a selected group of end consumers.
By developing a digital marketing strategy which included collaboration with KOLs, Bluehive is able to successfully generate leads online for this new appliance.
Eldric Marketing is also ready to launch Irinox Fresco Elite in the regional markets with the digital assets and contents created by Bluehive.
PORTFOLIO
This annual publication is targeted to interior designers, kitchen specialists and homeowners to showcase the brand’s heritage, products range and customers’ (chefs, F&B owners, homeowners, etc) testimonials. Besides reinforcing its elevated brand positioning, it also serves to provide inspiration on the selection, configuration and installation of the appliances.
Brainchild of our founders, Homes of De Dietrich which showcases homes fitted with De Dietrich and interviews with homeowners or architects / IDs is now published annually as part of the luxury appliances brand’s global marketing communications.
Singapore’s most established Indian Vegetarian restaurant Komala Vilas was looking to rebrand itself for the new economy. With funding from Enterprise Singapore.
Bluehive successfully rebranded Komala Vilas and developed a strategic marketing roadmap for the company. The company was rebranded with a new logo, typography and new contents and messaging strategies. .
Rebranding is often used to communicate a new direction or focus for the company with the 3rd Gen management, and to appeal to new customers or markets.
Our client needed a new brand of kitchen appliances to capture a niche market in Indonesia. Bluehive conceptualised the brand, manage the product sourcing and development, created a strategic marketing plan with product marketing, retailer marketing and crafted a digital marketing roadmap for the brand.
Webber appliances are now available online, in exclusive retail stores and fitted in some of Indonesia’s most prestigious hotels and residences such as St Regis.
Luxury Appliances Retailer Eldric Marketing is looking to target not just F&B Owners but also a selected group of end consumers.
By developing a digital marketing strategy which included collaboration with KOLs, Bluehive is able to successfully generate leads online for this new appliance.
Eldric Marketing is also ready to launch Irinox Fresco Elite in the regional markets with the digital assets and contents created by Bluehive.
By collaborating with one of Singapore’s most established chef and culinary school to curate a series of modern recipes on EF’s ovens, Bluehive is able to help EF appliances to elevate its brand positioning and appeal to a wider target audience.
Besides showcasing the USPs of the appliances, EF is also able to increase its brand awareness & engagements with potential and existing customers.
Bluehive Consulting was a pleasure to work with. They are true professionals and able to deliver to your needs. We ask them to help us rebrand our services and they more than delivered with their great strategy and business sense. Highly recommended if you are looking for a tried and tested brand consultant that has the relevant industry experience and truly delivers. Thank you Serene
We engaged Bluehive for the rebranding of Komala Vilas and the strategic marketing development. As a certified consultant, Serene was able to help us get the maximum funding support from Enterprise Singapore. We are impressed with the work delivered, especially since we had a tight time frame. The team at Bluehive is also very responsive and assisted us greatly in the rebranding project. Will definitely recommend Bluehive to my F&B counterparts for their indepth knowledge of the industry.
Creative Culinaire The School and Caffe Pralet had the pleasure of engaging the services of Serene from Bluehive Consulting. Serene and her team also conceptualized new ideas and projects to strengthen our brand image and sales takings for both companies. Friendly, knowledgable and very experienced in her field, we will not hesitate to recommend her & her team to F&B owners who would like grow and strengthen his business. We will not hesitate to recommend Bluehive Consulting to anyone who would like to grow and strengthen his company.
We engaged Serene and her team to work on the branding and marketing assets for Mation Asia. I am impressed that they could understand our business model fast and well enough to develop our branding strategies for the Asian Pacific Markets. Serene and the team at Bluehive demonstrated a deep understanding of not only branding and marketing, but a strong business sense and thorough understanding of how businesses work. I strongly recommend Bluehive Consulting to companies looking into B2B Marketing and Global Branding.
We engaged Bluehive Consulting for the brand and product development for Bodega in a new market. I am impressed with the work delivered; which was within a short time frame. The founders’ expertise, industry experiences and their network in the F&B related and Consumer Appliances industry is indeed beneficial for companies looking to launch their brands or products in a short time frame effectively. Bluehive is more than a branding or creative agency, I am impressed by the business experiences of the team and their network in Europe and Asia Pacific; and the fact that they can connect you fast to their industry network of distributors.
Bluehive has effectively helped us to launch a brand successfully in a tough market within a short time frame as well as develop an efficient team to manage the business! Bluehive is also doing a great job helping us to build our portfolio of home interiors, appliances, furniture brands. Serene’s expertise and experience in this industry is a great contributing factor to our success.
Bluehive Consulting has been helping us to develop our brand, marketing and product strategies for Javanegra; both in Indonesia and Singapore. We are also impressed with their expertise in helping us with the supply chain management, product development and training our sales and marketing team. Serene’s understanding of the F&B industry in Asia Pacific and her business network and her business domain knowledge is indeed helpful for brand owners like Javanegra looking to launch their brands with limited time and budget.
Seatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. Impressed that the team understand our furniture business very well and was able to define our rebranding. The team understands the challenges face by SMEs and is always willling to go the extra step to help our business. High recommended.
Serene and her amazing team will lead you step-by-step to achieving what you aim for. Target timeline is clearly scheduled and every step is guided and explained. What we like is any request/query is always responded very promptly. Serene, with her head full of ideas, the project will only go one way - Success!
We embarked on a EDG Branding & Strategic Marketing project with Bluehive Consulting. Serene and her team has provided us with very valuable insights to grow the business in the new Digital economy and has helped us to upgrade our team's core capabilities to navigate the post-COVID world. If you are looking for a Branding Consultancy in the Home appliances and interiors industry, Serene is the person who could assist you with her expertise and knowledge.
During the COVID-19 lockdown, we were glad that Serene and her team were able to assist us to pivot quickly to embark on digital marketing and offer online delivery for Attap House Cafe when there were dine in restrictions. The team worked tirelessly within weeks to help retail and F&B companies like ours to go online. Really appreciate the professionalism, support and extra efforts of the Bluehive team!
Project Hennessy, 我的菜 had a tight timeline to deliver the brand logo to FPG. While the name Hennessy and persona was provided by me, the final name, logo, flavor text was crystallized by Serene and her team. Similarly for 我的菜, our list of fun to play words provided to Serene's team was amalgamated into the final version seen at Jem. Serene's team adapts fast, as each iteration of the logo was subjected by our internal focus group votes. Within 3 weeks the project was delivered & trademarked.
Serene and her team offer excellent strategic branding and marketing services as certified branding consultants. Highly recommended for companies looking for re-branding locally and internationally.
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