About Us

Serene Kwok & Patrice Charbon

Founders, Bluehive Consulting

Empowering Business and Brand Owners Since 2014

At Bluehive Consulting, we provide comprehensive business solutions in Singapore, specializing in Global Branding, Digital Marketing, Business Transformation, and Professional Development. Serving clients across Europe and Asia, we combine international expertise with local market insights to help businesses launch, grow, and thrive.

Our team delivers tailored strategies that connect brands with customers, drive digital transformation, and upskill teams through professional training—empowering businesses to succeed in an ever-evolving marketplace.

Your Trusted Agency in Singapore

Global Perspective, Local Expertise

With a presence in Paris, London, Jakarta, and Singapore, we think globally but act locally. Our deep knowledge of European and Southeast Asian markets allows us to translate global branding strategies into effective local market executions. Whether you’re launching a new brand or adapting a foreign brand for local audiences, we ensure your message resonates powerfully.

Branding Experts with Global Networks

At Bluehive, our expertise spans branding, marketing, and consumer engagement. We specialize in industries such as Lifetyle, Home & Living, Appliances, F&B and more, leveraging our strong business networks across Europe and Southeast Asia. This allows us to connect you not only with your customers but also with valuable business partners, helping you create lasting brand impact and thrive in today’s competitive market.

Comprehensive Branding and Business Solutions

From building your brand’s DNA to implementing strategic business plans and embracing digital automation, our Certified Consultants offer practical, funded business solutions in Singapore for your business transformation. We partner with you every step of the way, delivering results that drive sustainable growth and long-term success.

Project Showcases

Our Success Stories

Get Funded

Need Assistance to Fund Your Business Growth & Market Expansion?

Clients

Brands We Work With

Team

Meet Our Business & Branding Experts

Core Team Members

Serene Kwok

FOUNDER & LEAD CONSULTANT

More than 20 years in Strategic Business Planning, Branding, Marketing, Management & Business Transformation Certified Sustainability Practitioner

Patrice Charbon

CO FOUNDER

More than 30 years in Branding, Business Management, Global Sales and Business Development

Simon Yap

CHIEF TECHNICAL OFFICER

More than 17 years experience in Technology Consulting and & Business Transformation

Swee Bee Toh

BUSINESS DEVELOPMENT DIRECTOR

Fellow Chartered Accountant, Finance & Investment Consulting

Business Transformation Consultants / Certified ACLP Trainers

Lynn Foo

PRINCIPAL TRAINIER / CONSULTANT

More than 15 years in Training and Development specializing in Corporate Sustainability Strategies, Carbon Footprint Management, PDPA

Jonathan Lee

SENIOR CONSULTANT

More than 26 years in Business Management & Global Market Expansion, ACTA Certified Trainer

Yeo Hiok Keat

CSR & INCLUSIVITY CONSULTANT

More than 10 years in Training & HR Development, Business Processes Redesign, Organizational Transformation & Services Excellence

Warran Briggs

SERVICE EXCELLENCE CONSULTANT

More than 30 years in Consulting, Business Transformation, Organisational & Process Redesign, Training & Development

F&B Consultants

Christian Bruhns

HOSPITALITY SERVICES CONSULTANT

36 years in Hospitality and F&B Services

Lynette Foo

CULINARY CONSULTANT

Le Cordon Bleu, Owner of Palate Sensations Culinary School

Tim Chia

CULINARY ARTS CHEF CONSULTANT

Head Chef at Caffe Pralet by Ceative Culinaire Pte Ltd.

Dr. Kuan-Huei Lee

HONORARY CONSULTANT

SIT Head of Programme, PhD (Tourism Management), Master’s of Business Administration, Certified Hospitality Educator (CHE)

Content & Creative Development

Jessica Ng

PR, MEDIA RELATIONS & SOCIAL MEDIA

Imelda Kemala

DIGITAL & WEB PROJECT MANAGER

Website Development, Graphics Design & Project Management

Angga Hardy Putra

CREATIVE DIRECTOR UX/UI & MULTIMEDIA

Web Design, Video Production and Project Management

Yakob Chandra

TRAINING CONTENTS DEVELOPER

Lecturer in IT, IS, Business Transformation

Partners

Winston Lim

ENVIRONMENTAL BRANDING CONSULTANT

Architect & Interior Designer, Consultant in Space Planning ACTA Certified Trainer

ERICZ EZEKIEL TAY

LEGAL KNOWLEDGE PARTNER

Corporate Attorney in Data Privacy & ESG. Roles in multinational corporations advising on international compliance and ESG reporting.

Gerard Yip

F&B & FRANCHISING CONSULTANT
Founder of Gerard&Yun, with more than a decade of experience in F&B – QSR, Franchising, Hawker, Food Court, Coffeeshop, Container concepts

Julie Lee

HR CAPITAL CONSULTANT

Founder of Excellia with more than 30 years in HR & Talent Strategies

Reviews

Feedback From Clients

- Lynette Foo
Managing Director, Palate Sensations Culinary School, Singapore

"Bluehive Consulting was a pleasure to work with. They are true professionals and able to deliver to your needs. We ask them to help us rebrand our services and they more than delivered with their great strategy and business sense. Highly recommended if you are looking for a tried and tested brand consultant that has the relevant industry experience and truly delivers. Thank you Serene"

- Vas Gunasekaran
Business Development Manager, Komala Vilas Pte Ltd

"We engaged Bluehive for the rebranding of Komala Vilas and the strategic marketing development. As a certified consultant, Serene was able to help us get the maximum funding support from Enterprise Singapore. We are impressed with the work delivered, especially since we had a tight time frame. The team at Bluehive is also very responsive and assisted us greatly in the rebranding project. Will definitely recommend Bluehive to my F&B counterparts for their indepth knowledge of the industry."

- Judy Koh
Founder & Executive Chef, Creative Culinaire The School and Caffe Pralet

"Creative Culinaire The School and Caffe Pralet had the pleasure of engaging the services of Serene from Bluehive Consulting. Serene and her team also conceptualized new ideas and projects to strengthen our brand image and sales takings for both companies. Friendly, knowledgable and very experienced in her field, we will not hesitate to recommend her & her team to F&B owners who would like grow and strengthen his business. We will not hesitate to recommend Bluehive Consulting to anyone who would like to grow and strengthen his company."

- Michael Lee
Mation IoT Solutions

"We engaged Serene and her team to work on the branding and marketing assets for Mation Asia. I am impressed that they could understand our business model fast and well enough to develop our branding strategies for the Asian Pacific Markets. Serene and the team at Bluehive demonstrated a deep understanding of not only branding and marketing, but a strong business sense and thorough understanding of how businesses work. I strongly recommend Bluehive Consulting to companies looking into B2B Marketing and Global Branding."

- Dennis Rahardja
Magran Group, Indonesia

"Bluehive has effectively helped us to launch a brand successfully in a tough market within a short time frame as well as develop an efficient team to manage the business! Bluehive is also doing a great job helping us to build our portfolio of home interiors, appliances, furniture brands. Serene’s expertise and experience in this industry is a great contributing factor to our success."

- Reni Alhadad
Javanegra Rainforest Coffee, Indonesia

"Bluehive Consulting has been helping us to develop our brand, marketing and product strategies for Javanegra; both in Indonesia and Singapore. We are also impressed with their expertise in helping us with the supply chain management, product development and training our sales and marketing team. Serene’s understanding of the F&B industry in Asia Pacific and her business network and her business domain knowledge is indeed helpful for brand owners like Javanegra looking to launch their brands with limited time and budget."

- Melissa Aw
Design Director, Seatware Haus Pte Ltd

"Seatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. Impressed that the team understand our furniture business very well and was able to define our rebranding. The team understands the challenges face by SMEs and is always willling to go the extra step to help our business. High recommended."

- Ruby Lim
Sales Manager, Rina Electrical Pte Ltd

"Serene and her amazing team will lead you step-by-step to achieving what you aim for. Target timeline is clearly scheduled and every step is guided and explained. What we like is any request/query is always responded very promptly. Serene, with her head full of ideas, the project will only go one way - Success!"

- Pauline Lim
Admin Manager, Eldric Marketing Pte Ltd

"We embarked on a EDG Branding & Strategic Marketing project with Bluehive Consulting. Serene and her team has provided us with very valuable insights to grow the business in the new Digital economy and has helped us to upgrade our team's core capabilities to navigate the post-COVID world. If you are looking for a Branding Consultancy in the Home appliances and interiors industry, Serene is the person who could assist you with her expertise and knowledge."

- Edmund Koh
General Manager, Foodnation Pte Ltd

"During the COVID-19 lockdown, we were glad that Serene and her team were able to assist us to pivot quickly to embark on digital marketing and offer online delivery for Attap House Cafe when there were dine in restrictions. The team worked tirelessly within weeks to help retail and F&B companies like ours to go online. Really appreciate the professionalism, support and extra efforts of the Bluehive team!"

- Gerard Yip
General Manager

"Project Hennessy, 我的菜 had a tight timeline to deliver the brand logo to FPG.While the name Hennessy and persona was provided by me, the final name, logo, flavor text was crystallized by Serene and her team. Similarly for 我的菜, our list of fun to play words provided to Serene's team was amalgamated into the final version seen at Jem. Serene's team adapts fast, as each iteration of the logo was subjected by our internal focus group votes. Within 3 weeks the project was delivered & trademarked. "

- Gerald E
Partner, Real Inbound Consulting

"Serene and her team offer excellent strategic branding and marketing services as certified branding consultants. Highly recommended for companies looking for re-branding locally and internationally."

- Eric Ng
Director - Aeric Kitchen & Furniture

"Bluehive has been instrumental in transforming our vision into a cohesive green brand. While we’ve always focused on sustainable, low-formaldehyde kitchen and furniture solutions, we struggled to communicate these strengths effectively. Serene and her team developed a clear brand identity, messaging strategy, and guidelines that positioned Aeric Kitchen & Furniture as a leader in sustainable living. Thanks to Bluehive, we now market our products with confidence and are gaining strong recognition in the industry."

- Winston Lim
Director, Supaspace

"Bluehive played a crucial role in helping Supaspace stand out in Singapore’s crowded interior design market. Serene and her team identified our unique strengths—sustainable, accessible, and innovative home designs—and developed a brand strategy that resonates with Gen Z and Alpha homeowners. Their engaging TikTok content not only showcased our designs but also delivered incredible results. Bluehive’s expertise has been invaluable in connecting us with the next generation of homeowners."

Stay Updated

News & Articles

Why SMEs Should Amplify Their ESG Awareness: A Strategic Imperative

Why SMEs Should Amplify…

In today’s fast-evolving business climate, small and medium-sized…

Catalogue Design Agency

Catalogue Design Agency

As a leading Catalogue Design Agency, we specialize…

Digital Marketing Agency Singapore

Digital Marketing Agency Singapore

In the dynamic world of business, staying ahead…

Contact Us

Get In Touch

Let us know how we can could assist you, our consultants will be in touch shortly.

    How Can We Help You?

    No project is too challenging for us, speak with us to explore how we could support your business.