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At Bluehive Consulting, we provide comprehensive business solutions in Singapore, specializing in Global Branding, Digital Marketing, Business Transformation, and Professional Development. Serving clients across Europe and Asia, we combine international expertise with local market insights to help businesses launch, grow, and thrive.
Our team delivers tailored strategies that connect brands with customers, drive digital transformation, and upskill teams through professional training—empowering businesses to succeed in an ever-evolving marketplace.
With a presence in Paris, London, Jakarta, and Singapore, we think globally but act locally. Our deep knowledge of European and Southeast Asian markets allows us to translate global branding strategies into effective local market executions. Whether you’re launching a new brand or adapting a foreign brand for local audiences, we ensure your message resonates powerfully.
At Bluehive, our expertise spans branding, marketing, and consumer engagement. We specialize in industries such as Lifetyle, Home & Living, Appliances, F&B and more, leveraging our strong business networks across Europe and Southeast Asia. This allows us to connect you not only with your customers but also with valuable business partners, helping you create lasting brand impact and thrive in today’s competitive market.
From building your brand’s DNA to implementing strategic business plans and embracing digital automation, our Certified Consultants offer practical, funded business solutions in Singapore for your business transformation. We partner with you every step of the way, delivering results that drive sustainable growth and long-term success.
Our Success Stories
Homes of De Dietrich - Brand Book
Brainchild of our founders, Homes of De Dietrich which showcases homes fitted with De Dietrich and interviews with homeowners or architects / IDs is now published annually as part of the luxury appliances brand’s global marketing communications.
Launch of Irinox Fresco for Eldric Marketing
Luxury Appliances Retailer Eldric Marketing is looking to target not just F&B Owners but also a selected group of end consumers.
By developing a digital marketing strategy which included collaboration with KOLs, Bluehive is able to successfully generate leads online for this new appliance.
Eldric Marketing is also ready to launch Irinox Fresco Elite in the regional markets with the digital assets and contents created by Bluehive.
Rebranding & Strategic Marketing for Komala Vilas
Singapore’s most established Indian Vegetarian restaurant Komala Vilas was looking to rebrand itself for the new economy.
Bluehive successfully rebranded Komala Vilas and developed a strategic marketing roadmap for the company. The company was rebranded with a new logo, typography and new contents and messaging strategies.
Rebranding is often used to communicate a new direction or focus for the company with the 3rd Gen management, and to appeal to new customers or markets. Komala Vilas has successfully expanded its products and services offerings as well as market with the rebranding.
Webber's Appliances Brand Development
Our client needed a new brand of kitchen appliances to capture a niche market in Indonesia. Bluehive conceptualised the brand, manage the product sourcing and development, created a strategic marketing plan with product marketing, retailer marketing and crafted a digital marketing roadmap for the brand.
Webber appliances are now available online, in exclusive retail stores and fitted in some of Indonesia’s most prestigious hotels and residences such as St Regis.
Recipe Book Production for EF
By collaborating with one of Singapore’s most established chef and culinary school to curate a series of modern recipes on EF’s ovens, Bluehive is able to help EF appliances to elevate its brand positioning and appeal to a wider target audience.
Besides showcasing the USPs of the appliances, EF is also able to increase its brand awareness & engagements with potential and existing customers.
Aeric Kitchen & Furniture – Sustainable Brand Development
Our client, Home Trend Furniture Pte Ltd, has been producing environmentally-friendly kitchen and furniture solutions with low formaldehyde emissions and modern technology to minimize waste and streamline production. However, they struggled to translate these unique selling points into a cohesive green brand identity.
Bluehive stepped in to develop a strong sustainable brand, complete with comprehensive brand guidelines, content, and messaging strategies. This ensured their commitment to sustainability was communicated effectively and consistently.
SupaSpace – Interior Design Brand Launch
SupaSpace, a new interior design firm targeting Gen Z and Alpha BTO homeowners, needed to stand out in Singapore’s competitive market. Bluehive helped them carve a unique position by highlighting their core strengths: sustainable, accessible, and innovative home designs tailored to younger generations.
To connect with these demographics, we created a series of TikTok videos showcasing Supaspace’s modern and eco-friendly design solutions. The results were outstanding, with strong reach and engagement across the platform—one video even nearing 100,000 views within just two weeks. Supaspace is now quickly gaining recognition as the go-to brand for the next generation of homeowners.
Rebranding & Strategic Marketing for Palate Sensations Culinary School
Palate Sensations Cooking School was looking to rebrand itself so as to target new audiences, develop new revenue streams as well as prepare itself for overseas expansion. As a certified PSCMC consultancy recognised by Enterprise Singapore, Bluehive was able to do a full branding and strategic marketing development for Palate Sensations with funding from ESG.
Bluehive successfully rebranded Palate Sensations Cooking School to Palate Sensations Culinary School with a new logo and brand guidelines, developed its contents and messaging strategies to appeal to a wider target audience and increase its average basket prices.. Palate Sensations see an increase in 30% of revenue after 1 year and is now ready for overseas expansion.
Brand Conceptualisation & Development for Evita
The team at Evita Living has curated a range of quality air and water purification appliances. They needed help in the conceptualization and development of a brand that aligns with the products’ USPs and resonates with its target audience.
Bluehive successfully created Evita’s brand identity, personality, and messaging; as well as creating the visual and verbal elements, such as a logo, tagline, and messaging all within 2 months for launch in Singapore
Strategic Marketing Development for Bodega Living
As a newcomer to the Singapore market, Bodega Living sought the expertise of an experienced consultancy, Bluehive, to help develop a comprehensive Strategic Marketing Plan, complete with a Go-to-Market Roadmap. Utilizing their deep understanding of the appliances industry, Bluehive helped Bodega Living establish a consistent brand image across all touchpoints, including their website, social media, packaging, and advertising.
Through targeted marketing efforts and networking, Bluehive was able to introduce Bodega Living to key market players in Singapore such as interior designers, sommeliers, and private home owners, positioning the brand as a strong, recognizable, and differentiated player in the modular and customizable wine storage solutions space. Thanks to this successful strategy, within just two years Bodega Living has become a leading player in its industry in Singapore.
Business Transformation for Asia Excel - Pivoting to an OmniChannel Retailer
As an industry pioneer, Asia Excel saw the need to evolve with the digital landscape and embarked on a transformation to unify its online and offline sales channels.
Bluehive led the adoption of new technologies, implementing an omnichannel retail strategy, enhancing e-commerce platforms, and streamlining backend operations to boost inventory control and customer engagement.
This seamless integration of physical and digital retail allowed Asia Excel to scale operations, strengthen brand positioning, and lay the groundwork for international expansion—proving the value of digital adoption and process optimization in driving long-term growth.
Strategic Branding Development For Aary Jewellery
As a renowned luxury brand in Singapore, formerly known as Larry Jewellery, Aary Jewellery has been synonymous with diamonds and precious stones since the early 2000s. However, in a saturated jewellery market, the brand had lost its spotlight. To reignite its legacy and adapt to changing market dynamics, Aary Jewellery sought Bluehive’s expertise to spearhead a rebranding initiative with a strategic branding and marketing plan.
Bluehive crafted a comprehensive strategy to rejuvenate the brand’s identity, leveraging TikTok, Instagram, and Facebook marketing to connect with its loyal past customers while appealing to younger demographics like Gen Z and Alpha. By emphasizing fresh unique selling points (USPs) tailored to these audiences, we helped Aary Jewellery create a strong social media presence with engaging content that highlights its heritage, craftsmanship, and innovative designs.
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Clients
Brands We Work With
Team
Meet Our Business & Branding Experts
Core Team Members
FOUNDER & LEAD CONSULTANT
More than 20 years in Strategic Business Planning, Branding, Marketing, Management & Business Transformation Certified Sustainability Practitioner
CO FOUNDER
More than 30 years in Branding, Business Management, Global Sales and Business Development
CHIEF TECHNICAL OFFICER
More than 17 years experience in Technology Consulting and & Business Transformation
BUSINESS DEVELOPMENT DIRECTOR
Fellow Chartered Accountant, Finance & Investment Consulting
Business Transformation Consultants / Certified ACLP Trainers
Lynn Foo
PRINCIPAL TRAINIER / CONSULTANT
More than 15 years in Training and Development specializing in Corporate Sustainability Strategies, Carbon Footprint Management, PDPA
Jonathan Lee
SENIOR CONSULTANT
More than 26 years in Business Management & Global Market Expansion, ACTA Certified Trainer
Yeo Hiok Keat
CSR & INCLUSIVITY CONSULTANT
More than 10 years in Training & HR Development, Business Processes Redesign, Organizational Transformation & Services Excellence
Warran Briggs
SERVICE EXCELLENCE CONSULTANT
More than 30 years in Consulting, Business Transformation, Organisational & Process Redesign, Training & Development
F&B Consultants
Christian Bruhns
HOSPITALITY SERVICES CONSULTANT
Lynette Foo
CULINARY CONSULTANT
Tim Chia
CULINARY ARTS CHEF CONSULTANT
Dr. Kuan-Huei Lee
HONORARY CONSULTANT
Content & Creative Development
Jessica Ng
PR, MEDIA RELATIONS & SOCIAL MEDIA
Imelda Kemala
DIGITAL & WEB PROJECT MANAGER
Angga Hardy Putra
CREATIVE DIRECTOR UX/UI & MULTIMEDIA
Yakob Chandra
TRAINING CONTENTS DEVELOPER
Partners
Winston Lim
ENVIRONMENTAL BRANDING CONSULTANT
Architect & Interior Designer, Consultant in Space Planning ACTA Certified Trainer
ERICZ EZEKIEL TAY
Corporate Attorney in Data Privacy & ESG. Roles in multinational corporations advising on international compliance and ESG reporting.
Gerard Yip
Julie Lee
HR CAPITAL CONSULTANT
Reviews
Feedback From Clients
"Bluehive Consulting was a pleasure to work with. They are true professionals and able to deliver to your needs. We ask them to help us rebrand our services and they more than delivered with their great strategy and business sense. Highly recommended if you are looking for a tried and tested brand consultant that has the relevant industry experience and truly delivers. Thank you Serene"
"We engaged Bluehive for the rebranding of Komala Vilas and the strategic marketing development. As a certified consultant, Serene was able to help us get the maximum funding support from Enterprise Singapore. We are impressed with the work delivered, especially since we had a tight time frame. The team at Bluehive is also very responsive and assisted us greatly in the rebranding project. Will definitely recommend Bluehive to my F&B counterparts for their indepth knowledge of the industry."
"Creative Culinaire The School and Caffe Pralet had the pleasure of engaging the services of Serene from Bluehive Consulting. Serene and her team also conceptualized new ideas and projects to strengthen our brand image and sales takings for both companies. Friendly, knowledgable and very experienced in her field, we will not hesitate to recommend her & her team to F&B owners who would like grow and strengthen his business. We will not hesitate to recommend Bluehive Consulting to anyone who would like to grow and strengthen his company."
"We engaged Serene and her team to work on the branding and marketing assets for Mation Asia. I am impressed that they could understand our business model fast and well enough to develop our branding strategies for the Asian Pacific Markets. Serene and the team at Bluehive demonstrated a deep understanding of not only branding and marketing, but a strong business sense and thorough understanding of how businesses work. I strongly recommend Bluehive Consulting to companies looking into B2B Marketing and Global Branding."
"Bluehive has effectively helped us to launch a brand successfully in a tough market within a short time frame as well as develop an efficient team to manage the business! Bluehive is also doing a great job helping us to build our portfolio of home interiors, appliances, furniture brands. Serene’s expertise and experience in this industry is a great contributing factor to our success."
"Bluehive Consulting has been helping us to develop our brand, marketing and product strategies for Javanegra; both in Indonesia and Singapore. We are also impressed with their expertise in helping us with the supply chain management, product development and training our sales and marketing team. Serene’s understanding of the F&B industry in Asia Pacific and her business network and her business domain knowledge is indeed helpful for brand owners like Javanegra looking to launch their brands with limited time and budget."
"Seatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. Impressed that the team understand our furniture business very well and was able to define our rebranding. The team understands the challenges face by SMEs and is always willling to go the extra step to help our business. High recommended."
"Serene and her amazing team will lead you step-by-step to achieving what you aim for. Target timeline is clearly scheduled and every step is guided and explained. What we like is any request/query is always responded very promptly. Serene, with her head full of ideas, the project will only go one way - Success!"
"We embarked on a EDG Branding & Strategic Marketing project with Bluehive Consulting. Serene and her team has provided us with very valuable insights to grow the business in the new Digital economy and has helped us to upgrade our team's core capabilities to navigate the post-COVID world. If you are looking for a Branding Consultancy in the Home appliances and interiors industry, Serene is the person who could assist you with her expertise and knowledge."
"During the COVID-19 lockdown, we were glad that Serene and her team were able to assist us to pivot quickly to embark on digital marketing and offer online delivery for Attap House Cafe when there were dine in restrictions. The team worked tirelessly within weeks to help retail and F&B companies like ours to go online. Really appreciate the professionalism, support and extra efforts of the Bluehive team!"
"Project Hennessy, 我的菜 had a tight timeline to deliver the brand logo to FPG.While the name Hennessy and persona was provided by me, the final name, logo, flavor text was crystallized by Serene and her team. Similarly for 我的菜, our list of fun to play words provided to Serene's team was amalgamated into the final version seen at Jem. Serene's team adapts fast, as each iteration of the logo was subjected by our internal focus group votes. Within 3 weeks the project was delivered & trademarked. "
"Serene and her team offer excellent strategic branding and marketing services as certified branding consultants. Highly recommended for companies looking for re-branding locally and internationally."
"Bluehive has been instrumental in transforming our vision into a cohesive green brand. While we’ve always focused on sustainable, low-formaldehyde kitchen and furniture solutions, we struggled to communicate these strengths effectively. Serene and her team developed a clear brand identity, messaging strategy, and guidelines that positioned Aeric Kitchen & Furniture as a leader in sustainable living. Thanks to Bluehive, we now market our products with confidence and are gaining strong recognition in the industry."
"Bluehive played a crucial role in helping Supaspace stand out in Singapore’s crowded interior design market. Serene and her team identified our unique strengths—sustainable, accessible, and innovative home designs—and developed a brand strategy that resonates with Gen Z and Alpha homeowners. Their engaging TikTok content not only showcased our designs but also delivered incredible results. Bluehive’s expertise has been invaluable in connecting us with the next generation of homeowners."
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