Market Readiness Assistance (MRA Grant) 

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Market Readiness Assistance

MRA Grant

The Market Readiness Assistance (MRA) Grant supports Singapore SMEs in expanding into international markets by funding up to $100,000 per new market annually. This grant helps businesses with key activities such as overseas market promotion including digital marketing, events and promotion,  business development, and market set-up, making global expansion more accessible and less risky.
Bluehive Consulting can assist you in leveraging the MRA Grant to unlock growth opportunities overseas. From developing market-entry strategies to preparing grant applications, our expertise ensures a smooth process so you can focus on building a strong presence in your target market. Our strong network in Europe and Asia Pacific will increase your chances of successful expansion.

Projects Supported

Projects Supported Under Core Capabilities

1-Advertising

Overseas Marketing Promotion

Bluehive assists in launching PR and marketing activities like in-store promotions, roadshows, pop-up stores, and social media campaigns. Additionally, we support participation in overseas trade and business conferences to boost brand visibility in international markets.

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Overseas Business Development

We help businesses identify and secure partnerships through business matching services, including finding agents, distributors, joint venture partners, and franchisees. Our team also advises on securing grants for overseas ventures and setting up business operations abroad.

6-Data analysis

Overseas Market Setup

Bluehive provides comprehensive advisory services for entering new markets, including name searches, intellectual property applications, filing and registration for business entities, tax structure implementation, and the drafting of key agreements such as franchising and licensing.

FAQs

Frequently Asked Questions

General Information

The Market Readiness Assistance (MRA) Grant is a government initiative by Enterprise Singapore that helps local SMEs expand into international markets by providing up to $100,000 per new market annually to cover eligible costs.

The grant is designed to support SMEs in their internationalization efforts by reducing the costs and risks associated with entering new markets.

The grant covers activities such as:

  • Overseas market promotion.
  • Overseas business development.
  • Overseas market set-up (e.g., legal and advisory costs).

Eligibility

Businesses must meet the following criteria:

  • Be registered and operating in Singapore.
  • Have at least 30% local shareholding.
  • Have an annual turnover of less than S$100 million or fewer than 200 employees.

Yes, as long as the startup meets the eligibility criteria.

Yes, you can apply for funding for multiple markets, but the grant cap of $100,000 per market annually applies.

Funding and Application

You can receive up to 50% of qualifying costs, capped at $100,000 per market annually.

  • A detailed project proposal.
  • Financial statements.
  • Quotations from vendors/consultants.
  • Any other supporting documents as required.

Applications are submitted through the Business Grants Portal. Bluehive Consulting can assist you with the entire process.

No, payments should only be made after the grant has been approved.

Timeline and Process

Approval typically takes 4 to 6 weeks, provided all documentation is complete.

Reimbursement is processed after you’ve completed the project and submitted the claims via the Business Grants Portal.

Other Questions

  • Submitting incomplete documents.
  • Including non-eligible activities in the application.
  • Not engaging a certified consultant for proper guidance.

No, the MRA Grant cannot be combined with other grants for the same project.

Bluehive Consulting specializes in guiding businesses through the grant application process, ensuring all requirements are met for a successful outcome.

New Project

Take the Next Step with Bluehive Consulting

At Bluehive Consulting, we specialize in helping businesses unlock global opportunities through the Market Readiness Assistance (MRA) Grant. From developing market entry strategies to implementing impactful overseas expansion projects, our expert consultants guide you every step of the way—from project proposal to execution—ensuring your business is well-positioned for success in international markets.